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While I agree Falling Away is the main reason to buy Womens packs, they are also pretty fun to include in a booster draft so that would be another reason I would consider buying them.
I love to Boost with Women's packs. Even with the Sites being useless in 2P Booster, there's good density of characters, which is critical in Booster. Plus there are some solid battlewinners and negates for enhancements. Not much fluff in Women's packs. Plus the 10% chance in each pack to hit Falling Away Keith, unless you get an offer of $3+ per pack for them, I'd hang on to them for future Boosting (at which time you could charge for the use of the packs anyways).