The fact that Hostess went completely bankrupt and Twinkies were no longer being made.
+ 1 to Unions
Hostess' bankruptcy was not caused by unions, they tried to use their unions as a scapegoat because, shockingly, workers weren't willing to lose a third of their pay over managements failure to do literally anything that would have saved the company. Hostess' is a casualty of America's health craze, not a single product they offer has any nutritional value what so ever and were almost universally bad for you. They didn't introduce new products, or change anything about their old ones. They tried to keep selling the same thing they had always been putting on the shelf and were surprised when people went elsewhere but never introduced new products to combat that.