Author Topic: kickstarter  (Read 28505 times)

Offline New Raven BR

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kickstarter
« on: December 03, 2013, 07:18:08 PM »
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ok everyone, I just thought i'd create this thread to continue the discussion on kickstarter
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Offline EmJayBee83

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Re: kickstarter
« Reply #1 on: December 03, 2013, 11:06:21 PM »
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So forget the third-party sites and hit up the people you know will be interested. You could tailor Kickstarter-type reward levels (e.g., pay $X now and get a complete playset of the cards when they are printed) for the existing players and see what funding you can get via that means.
My understanding though is that if you go through Kickstarter/Indiegogo that when people commit to something that the funds are automatically locked away to be used if the project is fully funded.

If we tried to do something like that here on the forum, there could be a lot of people who say that they will support the new set by buying a box of packs, but then when the time comes they don't have $150, and so they drop out.  Do you know of a way to prevent that sort of problem?
I think you could do it the same way that Kickstarter does.  Cactus could announce that they are soliciting donations for the next set with a financial goal and a deadline. People donate now and if the financial goal is met, Cactus could collect the money (i.e., charge credit cards) immediately.

The only real magic to Kickstarter is that it is a central site which aids in discovery and the proposals are curated with some surrounding legal framework. I'm not sure either of these benefits would accrue to a Redemption project.  It is not clear that there is a large untapped market of players who would find the game via Kickstarter, and pretty much everyone that plays Redemption knows the good character of Cactus.

Offline Prof Underwood

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Re: kickstarter
« Reply #2 on: December 04, 2013, 01:24:16 PM »
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I think you could do it the same way that Kickstarter does.  Cactus could announce that they are soliciting donations for the next set with a financial goal and a deadline. People donate now and if the financial goal is met, Cactus could collect the money (i.e., charge credit cards) immediately.
OK, so just to get a basic feeler at this point.  How many people would be willing to pre-purchase a box or more of new packs (10 random new cards in a foil wrapper - like the Priests set) if the cost was approximately $150?

THIS IS NOT AN OFFICIAL OR BINDING CONTRACT!!!

However please start spreading the news around to the people you know who buy cards, and let's at least get a ballpark figure of whether we're talking about preorders of $1000 or $10,000 or $100,000.

Hypothetical Kickstarter Rewards listed here.

Preliminary total = $3,125
Prof Underwood = $300
Red = $200
Crashfach2002 = $500
TechnoEthicist = $500
Browarod = $200
Galadgawyn = $200
Jmhartz = $200
Uthminister = $500
YourMathTeacher = $200
Redoubter = $100
Jbeers285 = $200
AJ = $25
« Last Edit: December 28, 2013, 04:32:19 PM by Prof Underwood »

Offline Red

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Re: kickstarter
« Reply #3 on: December 04, 2013, 01:33:15 PM »
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2 boxes
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Offline TechnoEthicist

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Re: kickstarter
« Reply #4 on: December 04, 2013, 02:13:02 PM »
+1
Many more details would need to be known before I could even give a number.

-Are we assuming 45 packs at retail $3.00 per pack?
-Size of set (100, 150, 200)?

Part of the reason I like Kickstarter is because of the promotional bonuses both for packages as well as target goals. Do you have any of these in mind or is this just pure donation?

TheMarti

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Re: kickstarter
« Reply #5 on: December 04, 2013, 03:00:54 PM »
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I agree with Brad. There would have to be rewards at the different levels of sponsorship for it to be a true kickstarter.

Chris

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Re: kickstarter
« Reply #6 on: December 04, 2013, 03:10:28 PM »
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I cannot find anything on the Kickstarter website that suggests a project has to be a brand new IP. Marti may know something I don't, but as far as I can tell, there's no reason Cactus couldn't use it. With that in mind, I would very much prefer that Cactus use Kickstarter over other crowdsourcing options, or doing it independently. The main reason for this is because Kickstarter is an established brand. It's much easier to convince people to contribute to a project like this when using Kickstarter, because it's a known and trusted name. There are other crowdsourcing options that are legitimate, and everyone who knows Rob knows that he would never run a scam, but when it comes down to it, the less wariness and distrust, the better. I also like the transparency and structure that Kickstarter demands. I'm willing to back a project like this, but I want to know exactly what I'm investing in and when it's going to be released. If delays happen, I want to know exactly why and when the new release date might be. That's not a distrust of Rob specifically, but if I'm putting up my own money in advance, I like to know where things are. Plus, it will be much easier to convince people to get on board with this kind of structure. It's also binding: If you pledge, you have to pay if the fundraising goal is met. It's extremely hard to back out for no reason, meaning there's less risk for everyone involved. I recognize that there is an 8-10% processing fee between Kickstarter and Amazon, but I think it will be more than worth it.

Even if Rob chose not to use Kickstarter, but still wanted to crowdsource, there should definitely be different levels of donations. If you donate $5, congratulations, you get two packs. Donate $10? Have five. Donate $100? Have a full set. You can even include old packs/cards/sets to mix it up and give people with small collections or even people who have never played the game incentive to donate more. I know that I would consider at least a $200-300 donation if I knew I was going to be receiving a lot of competitive cards in return. I think if an intelligent strategy was used, Rob could easily raise a few thousand dollars. Plus, using Kickstarter, if he doesn't, then there's no harm done.

Warrior_Monk

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Re: kickstarter
« Reply #7 on: December 04, 2013, 03:26:15 PM »
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The main issue with Kickstarter is the bulk of the people who buy in bulk get it wholesale and Kickstarter wouldn't be able to do that. I would definitely talk to Chris Bany though, as I'm pretty sure we still get all of our stuff from him.

Chris

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Re: kickstarter
« Reply #8 on: December 04, 2013, 04:19:35 PM »
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The point of using Kickstarter wouldn't be to completely fund the project, nor would it be for those who will buy wholesale. It's for people who want a new set faster, and are willing to pay earlier to see that happen.

Offline EmJayBee83

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Re: kickstarter
« Reply #9 on: December 04, 2013, 07:02:16 PM »
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I cannot find anything on the Kickstarter website that suggests a project has to be a brand new IP. Marti may know something I don't, but as far as I can tell, there's no reason Cactus couldn't use it.
My point is that you probably don't want to use KickStarter because it will provide little to no benefit to this project and will cost 5% or the proceeds.

Quote
With that in mind, I would very much prefer that Cactus use Kickstarter over other crowdsourcing options, or doing it independently. The main reason for this is because Kickstarter is an established brand. It's much easier to convince people to contribute to a project like this when using Kickstarter, because it's a known and trusted name. There are other crowdsourcing options that are legitimate, and everyone who knows Rob knows that he would never run a scam, but when it comes down to it, the less wariness and distrust, the better.
I was going to respond that for the people playing Redemption, Cactus Game Design was at least as well known and as trusted a name as KickStarter is. Reading further, however, I see that this isn't the case for you. So one of the things folks making the decision would want to take into account is whether there is a large enough proportion of the player base who would contribute but only if the donations were monitored by a third party (such as KickStarter) to make up for the 5-10% vig that the third-party is going to require.

I agree that there should be tiered rewards as a means of encouraging further contributions. I would even extend it beyond product. Pay $Y and get your likeness on a card--that kind of thing.

Offline Master KChief

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Re: kickstarter
« Reply #10 on: December 04, 2013, 09:13:15 PM »
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I also would be more motivated to donate in exchange for unique tiered awards beyond just the actual product itself.
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Offline Prof Underwood

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Re: kickstarter
« Reply #11 on: December 05, 2013, 09:07:30 PM »
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Many more details would need to be known before I could even give a number.

-Are we assuming 45 packs at retail $3.00 per pack?
-Size of set (100, 150, 200)?
Let's assume the normal 45 packs, and let's assume that they will retail at $4.00 per pack (totally making this up off the top of my head, but since this is really just to feel people out it should do for now).  As for the size of set, let's say that depends on how high the crowdsourcing gets.  Again, totally guessing numbers, let's say:
10,000 = 100 card set
20,000 = 150 card set
30,000 = 200 card set
40,000 = 250 card set
50,000 = 300 card set

The main issue with Kickstarter is the bulk of the people who buy in bulk get it wholesale and Kickstarter wouldn't be able to do that.
That's a good point.  What if the Kickstarter rewards were more in line with wholesale pricing so that these people would be willing to jump in as well?

there should definitely be different levels of donations...You can even include old packs/cards/sets to mix it up and give people with small collections or even people who have never played the game incentive to donate more.
There would certainly be tiers, but again I'm speaking unofficially here to just feel things out, so I have no way to really know what those would be at this point.  Let's pretend that we it looks something like below:

$3 - 1 pack (valued at $4)
$10 - 4 packs (valued at $16)
$25 - 10 packs (valued at $40) + 5 packs of Original (valued at $5)
$50 - 20 packs (valued at $80) + 5 packs of Prophets (valued at $10)
$75 - 30 packs (valued at $120) + 5 packs of any other foil pack of your choice (valued at $15)
$100 - 1 box (45 packs valued at $180)
$200 - 2 boxes (valued at $360) + 5 packs of either TxP or Disciples (valued at $25)
$300 - 3 boxes (valued at $540) + 3 tins of either FooF or RoA (valued at $45)
$400 - 4 boxes (valued at $720) + 3 tins ($45) + a Buckler signed by an Elder
$500 - 5 boxes (valued at $900) + 3 tins + Elder Buckler + Redemption T-shirt (value at $16)
$1000 - 10 boxes (value at $1,800) + 3 tins + Elder Buckler + T-shirt + Cactus Grab Bag ($30)
$2000 - 20 boxes (value at $3,600) + 3 tins + ROB Buckler + T-shirt + Cactus Factory Set ($150)
$3000 - 30 boxes (value at $5,400) + 3 tins + ROB Buckler + T-shirt + Deluxe Factory Set ($275)
$5000 - 50 boxes (value at $9,000) + 3 tins + ROB Buckler + T-shirt + Deluxe Factory Set + Set of URs
« Last Edit: December 06, 2013, 01:50:27 PM by Prof Underwood »

Offline Redoubter

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Re: kickstarter
« Reply #12 on: December 05, 2013, 11:34:49 PM »
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First, apparently I missed a big conversation about kickstarter in Redemption...but I'd certainly be in as much as I could be without sleeping on the couch.  However,

$5000 - 50 boxes (value at $9,000) + 3 tins + ROB Buckler + T-shirt + Deluxe Factory Set + Playtesting Access

I'm not sure I like that idea as much.  Maybe it's just me, but I don't think playtesting access should be able to be bought; it is already something everybody wants, and being able to buy access to something like that just because you have more money than others will just lead to...well...you know...

But I do like tiered rewards of some kind ;)

Offline TechnoEthicist

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Re: kickstarter
« Reply #13 on: December 05, 2013, 11:51:28 PM »
+1
interesting idea, but the awards that are unlocked based on goals met usually mean free swag that go to all supporters, not an increased size of set. I also agree that playtesting should not be bought, that has the potential to do more harm than good, even if no one even raises that much...

Offline EmJayBee83

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Re: kickstarter
« Reply #14 on: December 06, 2013, 12:06:45 AM »
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interesting idea, but the awards that are unlocked based on goals met usually mean free swag that go to all supporters, not an increased size of set.
Personally, I would view an increased set size as a swag that benefits everybody. Another way to bump that up is to make a couple of tiers like...

    $X get a complete set of commons/uncommons

    $Y get a complete set of rares and commons/uncommons

    $Z get a complete set of the ultra-rares, rares, and commons  (not counting promos)

Then the larger the set the more cards you would get automatically.

Offline Prof Underwood

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Re: kickstarter
« Reply #15 on: December 06, 2013, 12:52:04 AM »
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Good suggestions guys.  I replaced the playtesting with a set of URs.  Again, this is all completely unofficial and hypothetical, so don't get set on anything here.  But based on these ideas, what kind of levels do people think they might participate in?

Offline EmJayBee83

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Re: kickstarter
« Reply #16 on: December 06, 2013, 08:09:49 AM »
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Prof, I forgot to note earlier how I liked mixing in the grab bag and the various factory sets in the tiers. By adding in these kinds of rewards Cactus could use the crowd-funding effort as a means of player recruitment.  Two things on this: 

  • If there is going to be a concerted push to use this crowd-funding effort to try to bring in new players, then KickStarter would be  a better location.
  • I would also consider moving the grab bag/factory sets way down the tier--maybe even offering something karazy like a copy of the I&J Starters, a Deluxe Factory set plus 10 packs for $250--just as part of the KickStarter.
.

Offline Prof Underwood

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Re: kickstarter
« Reply #17 on: December 06, 2013, 01:53:14 PM »
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We could work out details of course, but let's get some ballpark numbers here.  Because if this isn't going to be pulling in anywhere close to $10,000 then none of it really matters.  So spread the word around and let's see what people think they would contribute :)

TheMarti

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Re: kickstarter
« Reply #18 on: December 06, 2013, 03:27:23 PM »
+1
interesting idea, but the awards that are unlocked based on goals met usually mean free swag that go to all supporters, not an increased size of set. I also agree that playtesting should not be bought, that has the potential to do more harm than good, even if no one even raises that much...

Actually, some kickstarters will do items for all supporters + something extra for the game at release. For example, Flight Rising (it's a breeding sim) did a kickstarter and at a certain dollar amount they added more colors to the color wheel at launch.

Granted, that's a browser-based game and would act differently. Could there be special promos for the Kickstarter? If there was a promo or two that you could only get from the KS, people would be more likely to donate to it if the promo(s) were made well and worthwhile.

But, with the KS promo, it could ONLY be distributed once. No reprints, no redistribution like we do with the NJ promo and other promos now. Otherwise you could end up with angry people who felt like they were ripped off by the KS.

Just my thoughts.

Offline TechnoEthicist

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Re: kickstarter
« Reply #19 on: December 06, 2013, 03:27:58 PM »
+1
Part of the reason I invest so much in a game is because I know that I am going to get items that are exclusive. Rehashing old stock or current items that are on the website is not that enticing IMO. What about a 10 card Kickstarter only (or whatever phrase we call it) set, where everyone who pledges is guaranteed to get.

Such as:
1000-1st milestone- 1 KS only card
3000-2nd milestone-2 KS only cards
5000-3rd milestone-3 KS only cards
7000-4th milestrone-4 KS only cards
8000-5th milestone-5 KS only cards
9000-6th milestone-6 KS only cards
10000-7th milestone-7 KS only cards
12000-8th milestone-8 KS only cards
15000-9th milestone-9 KS only cards
20000-10th milestone-full set of KS promos to every backer
25000-all of the KS promos are foil

something like that?

Offline Prof Underwood

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Re: kickstarter
« Reply #20 on: December 06, 2013, 04:50:35 PM »
+1
Could there be special promos for the Kickstarter? If there was a promo or two that you could only get from the KS, people would be more likely to donate to it if the promo(s) were made well and worthwhile.

But, with the KS promo, it could ONLY be distributed once. No reprints, no redistribution like we do with the NJ promo and other promos now. Otherwise you could end up with angry people who felt like they were ripped off by the KS.
This is an interesting idea, but part of Rob's philosophy over the years is to purposefully make Redemption more accessible than most CCGs.  I understand the desire for a reseller like 3LG or Techno to have something more collectible, but I doubt that Redemption would go that direction.  I'm not saying it's impossible.  There have been a few cards over the years that were only available through an unconventional means (Salvation Army journal subscriptions, World Vision child sponsorship, etc.) that are no longer available.  But these have certainly been exceptions.  So for purposes of this completely unofficial feeler, let's say there are NOT any Kickstarter specific promos.  Based on that what would level would people be willing to support?

Offline Master KChief

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Re: kickstarter
« Reply #21 on: December 06, 2013, 05:14:24 PM »
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KS promos are the way to go. That would give me enough incentive to invest. The other exclusives are terrible.
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Offline Prof Underwood

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Re: kickstarter
« Reply #22 on: December 06, 2013, 05:19:19 PM »
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KS promos are the way to go. That would give me enough incentive to invest. The other exclusives are terrible.
I can only hope that others feel differently.  Otherwise I have serious doubts about us getting a large foil set (like Priests) anytime soon.  The rewards are there for gravy.  The real reason to invest is simply because people actually want to get a new large foil set.

Offline Professoralstad

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Re: kickstarter
« Reply #23 on: December 06, 2013, 05:43:56 PM »
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If the KS promos were not "top tier" cards but rather had other cool qualities (borderless art, some sort of redesign, etc.) then I could see some potential. Collectors would be happy, because it would be a cool collectible, but new/up-and-coming players wouldn't be hurt from a deck-building standpoint for having missed out.
Press 1 for more options.

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Re: kickstarter
« Reply #24 on: December 06, 2013, 06:06:22 PM »
+4
Here's a great idea for a KS promo!

Artifact
Upon activation, you may draw cards until you have 7 cards in your hand. If do, your turn ends.

Surely this won't backfire and become super expensive!

This is an attempt at a joke that ~2% of the forums will understand.

 


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