Interesting note: There are 12 packets of cards, and no more than 100 unique cards in the set. I would've expected 10 packets of 10 cards each, but perhaps they're 8-card packs making a 96-card set?
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Pay no attention to the card box count or the varied height of the card boxes in the display. That is only a mockup shown in the art. There are 24 card boxes in a display box.